The Productize Playbook

Can you, Should you, and How to?

Every company is a technology company. As Forbes points out, “Today, no company can make, deliver or market its product efficiently without technology.”

Productization takes this to the next level. It is a means for companies to proclaim their foray into the technology realm, evolve their brand, and distinguish among competitors.

This post is about getting productization right with a playbook you can apply.