Are you asking the right questions before starting a customer advisory board? (CAB)

Setting up a CAB is like gardening. It is the beginning of joyful moments with a fair mix of overwhelm.

With a clear understanding of what it takes, you are better equipped to create the right conditions for growth and steer clear of what does not nurture development.

What’s a CAB anyway?

Customer Advisory Board (CAB) is made up of a representative group of customers that meets periodically to offer advice on the product and company direction

The CAB meetings are a great way to validate that your company/product evolves in lockstep with your customers’ needs and business models.

The customer is your trusted advocates, proactive critiques, and skillful navigators who can steer you to think broadly about the ecosystem and future-proof your company’s vision and strategy. So, you want to choose wisely.

Setting up CABs is a strategic investment to advance your company’s growth and customer loyalty. It also demands your time, energy, and substantial budget allocations.

Do the due diligence of asking the right questions and ensuring a shared understanding of what it means to create and manage a CAB.

Let’s get started.

CAB Charter

· What is the purpose of the CAB?