Ryan, This is a thoughtful post. I'd like to explore a perspective with you.

Fundamentally, strategies are choices. Your first 2 examples about doubling and tripling seem more like goals. The last 4 do look like strategies as they are indicating how to win and where to play aspects, breaking down the higher level goal.

For example, Triple website traffic could become "invest in increasing website traffic" . And the respective measure would show the current in triplicate. It feels like splitting hairs but a lot of strategy statements looking like goals and vision that confuse the audience.

One more…

Vidhya Sriram

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